Love is Project

What is Love? And before you go into a full-blown karaoke rendition of Cher's Believe, give us a listen. Sure, you might "love" the new Machine Gun Kelly album or Ganni's spring 2019 collection, but in terms of real love, what does it mean to you? Chrissie Lam posed this exact question in 2014, and from the flock of responses, got the idea for the Love is Project. What started as a single Instagram post (what doesn't nowadays?) soon became an international movement centered around what Lam calls her LOVE bracelets.