Vita Liberata

Always Natural, Always Hydrating, Always Flawless

We use the finest organic extracts in gentle formulas for the most natural looking tan.

Our products are hydrating, fast-drying and odorless. They have been created to feel like nothing on your skin and fade beautifully, just like a natural sun tan.


Natural ingredients mean natural results. We use the finest organic extracts in gentle formulas that nourish and care for your skin whilst you tan. Moisturized, hydrated skin means flawless results that fade naturally.


Honest formulas for all. We never have and never will test on animals; all of our products are friendly.


Kind to you, kind to your skin. We were the first toxin-free self tan and to this day we only use naturally derived ingredients. Our formulas are free from parabens, perfumes, alcohol and any chemicals of concern.


Advoganic stands for Advanced Organic. It is the name for the collection of technologies that we developed along the way in our quest to make the best tan in the world. Think of Pheno2, Odourless, Trystal 3, HY20, these technologies all came about while enabling organic botanicals to perform as well as, if not better than traditional cosmetic chemicals.

Founder of Vita Liberata, Irish-native Alyson Hogg has enjoyed a professional career that has spanned broadcast news, academia, hospitality, politics and beauty.Vita Liberata began life as an anti age skin care line back in 2003, and it is with all this knowledge that Alyson began to explore the formulation of self tan in 2007.

Determined to remove all the barriers to use that were normally associated with self tan, her focus came to reality in the creation of Vita Liberata with its Moisture Locking and Odour Remove™ technologies. With a fast drying quality and natural-fade, Vita Liberata’s vast assortment of formulas was able to suit the need of all consumers.True to her commitment to pure ingredients, Alyson declared Vita Liberata as the world’s first completely non-toxic tanning brand in 2011, making it the healthiest way to achieve an even bronzed glow.